AboutÂ
Bimmer Connected Audiences is a premium advertising platform by Bimmer.ID. We connect brands with a highly targeted, affluent audience through content, community, and combines first-party data, online + offline DMP sources.
With access to over 15 million premium automotive enthusiasts and high-spending consumers across Indonesia, it offers brands a powerful way to reach their ideal audience through personalized push notifications, both online and offline.
The Problem
Today’s digital advertising is overcrowded and inefficient. Brands are spending more to reach less — with mass platforms delivering broad impressions but low relevance. In this competitive Red Ocean, it’s harder than ever to connect with premium consumers in a meaningful way.
Bimmer Connected Audiences was created in response to this challenge — to offer precision, exclusivity, and access to Indonesia’s high-value audience segments that most platforms simply cannot reach.
Our Solution
Bimmer Connected Audiences was built to offer an alternative — a smarter, more exclusive path to high-value engagement.
The platform combines two high performance solutions:
Community Marketing Services
— Event Integration: Brand visibility and participation in official BMW community gatherings, meetups, and private drive events.
— Branded Experiences: On-site activation booths, test drives, wellness zones, or lifestyle showcases tailored to your category.
— Product Trial & Sampling: Exclusive trials delivered to a curated audience with strong purchase intent.
— Merchandise & Co-Branding: Custom community merchandise (apparel, bags, gear) with brand integration.
— Community Endorsement & Social Amplification: Peer-to-peer influence through club leaders and community voices, supported by social content.
Premium Push Notification Ads
A high-impact, non-programmatic solution that allows brands to send targeted, real-time messages directly to users’ mobile devices — without battling algorithm clutter or display blindness.
— Instant visibility on mobile screens
— Verified high-income users
— Based on interest, behavior, geo-location, and community data
Ideal for campaigns requiring speed, exclusivity, and guaranteed exposure.
Bimmer DSP-DMP: Smart Programmatic Engine
Powered by Groundhog MI-DSP & MI-DMP technologies, this solution brings intelligent automation to the forefront:
— Dynamic Keyword Targeting (DKT): Matches ads with users based on live keyword intent — ensuring ads reach those actively browsing related content.
— AI-Powered Bidding: Adaptive bidding based on campaign goals — CPM, CPC, CTR, or conversions.
— Advanced Targeting: Leverages behavioral, demographic, geo-location, POI, mobility, and telco insights.
— Retargeting Options: Engage users based on past location, site visits, or interaction with brand content.
— Real-Time Optimization: Live data tracking and post-campaign insights including heatmaps, user flow, and engagement performance.
Contact Us to find out more! | Community Marketing Services
